Global computer programming franchise Algorithmics established their UK franchise in 2020. They offer online coding classes to kids and teens. LDR Media were tasked with creating their explainer ‘how it works’ video and short promo videos to help grow the UK operation.

It was a fun challenge to get creative with generating different sets and manage a logistically tricky shoot during lockdown. The 2 man crew spent a day filming and photographing to create over 10 different videos and hundreds of stills for Algorithmics marketing department. The videos were such a success that the original brief was expanded to create international versions for other franchises from Russia to Egypt.