Winner of 'Diversity Marketing & Recruitment Campaign of the Year' in the Financial Adviser 'Diversity in Finance' 2020 awards.

To drive recruitment, AJ Bell launched their ‘Life at AJ Bell’ campaign in October 2019. The brief was to promote working at AJ Bell by telling the story of its employees. LDR Media has worked with the AJ Bell team to produce annual campaigns promoting ‘Life at AJ Bell’. From Hybrid working to Tech whizzes and the latest apprenticeship schemes.

The concept was to focus on one individual for each video, delivering the key corporate message in a relatable way. LDR Media’s challenge has been to take an office working environment and make it as dynamic and engaging as possible; we filmed a variety of shots, locations and brought the personality of the people to the forefront of the videos to achieve this.