Location: London
Sector: Government, Video Game Industry
Content: hero edit, social teasers, stills
Services: project lead, creative development & storyboarding, filming, editing, motion graphics, stills

Ukie, the trade body for the UK video games industry enlisted TV personality and comedian Judi Love to launch PowerUpPact to help families have conversations about responsible gameplay during the summer holiday.

We were brought on board by creative PR agency 23red, to produce all the video content and stills for the campaign. With a fast turn around required and minimal prep time the LDR team produced the storyboarding, sourced the location, helped prep the talent as well as well as directing the shoot and delivering all the post-production.

A brilliant team effort with some fantastic results. It was great to see the campaign receive national press coverage alongside featuring on Judi and Ukie’s soical pages.