AJ Bell

AJ Bell’s latest brand campaign, Are You In?, set out to inspire everyday people to take control of their finances and see investing as accessible, not exclusive.

Working alongside AJ Bell’s brand team and Edit Brand Studio, we brought the campaign to life through a 30-second TV commercial for Channel 4OD, supported by social teasers and campaign stills.

At the heart of the creative were real AJ Bell customers sharing their own investment journeys - authentic stories designed to demystify investing and position it as an achievable step for anyone ready to take control.