AJ Bell’s latest brand campaign Are you in? focuses on encouraging ordinary people to take control of their finances and consider investing.

LDR Media worked with AJ Bell’s brand team and Edit Brand Studio to create this campaign featuring a 30 second TV commercial to feature on Channel 4OD, as well as stills and social teasers.

To make the idea of investing an achievable target for anyone, we filmed genuine AJ Bell customers telling their own investment story.