Arena

Arena proudly supports suicide prevention charity Beder FC, founded by Razzak Mirjan following the tragic loss of his brother. Focused on raising awareness around men’s mental health, the campaign centred on an honest, open conversation in a relaxed setting.

We brought together Arena ambassadors Dylan Hartley and Ryan Fox alongside Arena MD Ross Robertson for a round of golf and a candid discussion on mental health. What began as a planned three-minute film evolved into a powerful nine-minute centrepiece, driven by the strength and authenticity of the conversations captured on the day.

Recognising its impact, we worked with Sky Sports Golf to produce a two-minute edit that aired during live coverage at Wentworth, extending the campaign’s reach to a national broadcast audience.