Arena
Arena x Beder Mental Health
Location
Foxhills Golf Club, Chertsey, UK
Sector
Sports, mental health, banded content
Content
Short film, promo, Sky TV feature
Services
Project lead, creative development & storyboarding, filming, aerial filming/photography editing, motion graphics
Arena is a proud supporter of suicide prevention charity Beder FC, set up by Razzak Mirjan following the tragic loss of his brother to suicide. The charity particularly focuses on men aged 18 upwards. As part of raising awareness for Beder we brought Arena ambassadors Dylan Hartley (ex-England Rugby Captain) and Ryan Fox (pro Golfer) along with Arena MD Ross Robertson for a round of golf and chat on mental health in a relaxed, casual setting.
Having initially planned to produce a 3 minute version along with a short promo LDR Media ended up producing a short 9 minute film as the centre piece of this campaign on the back of the strong footage captured on the day.
To further supplement this we spoke to the Sky Sports Golf department to see whether they would be interested in running some content in their live TV coverage of Wentworth which they were delighted to do. LDR Media then produced a 2 minute version which ran in the live coverage. (see above)
Shot with a crew of 5 people on 2 main cameras supplemented by a drone, 3rd camera and stills photography, this was a true team effort with an outstanding final product we’re very proud of.
The Film.
This is the 9 minute short film produced from the day.
