Environment Agency
DEFRA - Environment Agency Spring Fishing Campaign
Since 2023, we’ve delivered the Environment Agency’s Spring Fishing campaign, designed to re-engage lapsed anglers by combining celebrity reach with the mental health benefits of time outdoors.
The campaign has featured David Seaman (2023) and Harry Clark, winner of the BBC’s The Traitors (2024), generating coverage across Sky News and major national press.
We led the creative development, production, and delivery - producing a three-minute hero film, social cutdowns, and press-ready stills. Each campaign was built to maximise reach across broadcast, digital, and earned media while staying rooted in authentic storytelling.
Location
UK
Sector
Government, PR campaign
Content
PR hero edit, social cut downs, stills
Services
Creative Development, Storyboarding, Shoot Planning, Filming, Editing, Photography
2023
Campaign featuring David Seaman and mental health organisation Tackling Minds.
2024
Campaign featuring Harry Clark, his best mate Harry Browne and Ben Harragan founder of the Angling & Mental Health Initiative.
