We’ve worked across the 'Spring Fishing’ campaign for the Environment Agency since 2023, aimed at getting lapsed anglers back into fishing. While differing each year, the campaigns have used celebrities to amplify their reach while tying in the mental health benefits of being out in nature.

2023’s campaign featured ex-England football goalkeeper David Seaman while 2024 is centred around Harry Clark, winner of this year’s hit Traitors show on the BBC. Coverage from the campaigns has featured on Sky News and multiple national press outlets.

LDR Media were brought in to work on these by PR agency 23red who we’ve worked with on numerous projects from the MOD to video games campaigns. The LDR creative team worked alongside 23red and the Environment Agency to produce the creative, plan the shoot and ultimately deliver the final content. It was centred around the main 3 minute hero edit but we also produced short 30 second social edits as well as screen grabs for use with press agencies.