#FANVAN was originally created by LDR media’s Director, Luke for Sky Sports in 2017. This summer we were commissioned by Sky Sports and worked alongside global marketing agency CSM and sponsors Laithwaites to recreate #FANVAN.

We toured the UK with Welsh rugby legend, Scott Quinnell in the #FANVAN to tell the stories of the fans and families of the British and Irish Lions. We produced 12 episodes for YouTube and Facebook, as well as content for 10 live shows throughout the 6 week tour delivering 3.4 million views, 188% of the estimate.

The full schedule (with all of it’s logisitical challenges!) was brought together with a lead time of just 3 weeks. All of the content was filmed and edited on the road, and delivered to partners Sky Sports and Laithwaites to tight deadlines.