Ministry Of Defence
MOD x Mike Tindall
For the MOD’s Defence Infrastructure Organisation, we helped deliver Respect the Range - an Easter awareness campaign highlighting the real dangers of dual-use military land like Salisbury Plain. Fronted by Mike Tindall, the campaign put him on the ground in a warrior vehicle, experiencing military training first-hand and hearing directly from serving personnel.
We produced the core campaign films and photography. After three months of planning, recces, and logistics, we delivered a complex, multi-crew shoot across Salisbury Plain. The campaign gained national coverage across Mail Online, the Daily Express, Mike’s channels, and wider media.
Content
Hero edit, social teasers, stills
Services
Creative development, storyboarding, filming (including aerial filming), editing, motion graphic design, photography, talent management
Location
Salisbury Plain
Sector
Government, Military
“We worked closely with creative agency 23 Red and LDR Media to help bring our vision to life. Their industry knowledge and expertise proved invaluable to making the most of this opportunity and ensuring a high-quality finished product.”
— Katrina Fleet, Campaigns & Marketing Lead, The DIO