Location: Leeds / Wigan
Sector: Branded content, Sports Sponsorship
Content: Short film, teaser, stories
Services: creative, story boarding, script writing, filming, editing

Global integrated marketing and brand experience agency CSM represent Ronseal’s partnership with the Rugby Football League. CSM first brought us on board to create a short film to celebrate the bond between Rugby League and it’s communities and how this relationship enabled the sport to survive the coronavirus pandemic. 

Working with CSM’s content team, we came up with the creative concept for the video, working within the challenges of COVID restrictions and with only one day to capture the footage required. Presenter and Rugby League legend Jamie Peacock took us on a journey around Leeds to meet the players, coaches, fans and unsung heroes, to hear their remarkable stories.

We produced a 7 minute short film, as well as a teaser,  which were ready for release just 2 weeks after filming. 

LDR Media has continued it’s work with Ronseal and the RFL producing another short film a la changing rooms to transform a dilapidated rugby club with the help of some England stars.