Ted’s Health x Sir Steve Redgrave
Location: Marlow, UK
Sector: Health Tech
Content: hero edit, high-res screen grabs
Services: project lead, creative development & storyboarding, filming, drone, editing, motion graphics, voice over management
Ted’s Health is a Health-Tech company that treats men suffering from low testosterone. 5 time Olympic rowing champion Sir Steve Redgrave is one of those sufferers and also an ambassador for Ted’s Health.
We were brought on board by Ted’s Health to produce a hero edit with Sir Steve, openly discussing his mental health struggles after stepping away from the sport and his journey around being diagnosed with low testosterone.
We spent a day with Sir Steve and former Ted’s Health Chief Medical Officer Dr. Oli Maunsell filming a master interview at Steve’s house as well as shooting additional content around his statue in Marlow. We also suggested bringing on board professional commentator and voice over artist Rob Daly to help re-create Sir Steve’s magical 5th gold in Sydney and bring some real impact to the start of the video.
Managing the whole process from creative through to delivery we worked with the Ted’s Health marketing team to produce the hero edit as well as provide high quality screen grabs for it’s release.