AJ Bell
AJ Bell: Invest in the Life you want to Live
Locations
Manchester/Leeds/London
Sector
Sports Sponsorship/Finance
Services
Creative Development, Storyboarding, Filming, Editing, Motion Graphic Design, Photography
Content
Promo videos, social media content, stills
AJ Bell appointed LDR Media to activate its sporting partnerships and embed its new brand platform, “Invest in the life you want to live.” The brief evolved into a multi-sport marketing campaign delivered throughout 2019.
AJ Bell’s sponsorship portfolio included Sale Sharks, England Squash, and GB triathlete Georgia Taylor-Brown. We developed a creative concept that paired elite athletes with everyday amateurs; both investing in the lives they wanted to live, bringing the brand message to life in an authentic, emotionally resonant way.
We produced individual films for each sport, alongside a hero campaign film that aired on Channel 4’s 4OD, generating over one million views. Following its success, the campaign expanded beyond sport to feature everyday investors - mums, entrepreneurs, artists, and a retired couple - further broadening the platform’s relevance and impact.
“From concept to delivery it has been a fantastic experience to work with LDR Media on this project. They completely understood what we were trying to achieve, and worked collaboratively and flexibly with us to bring the ideas to life.”
— Kirsty Wardlaw, Brand and Sponsorship Lead, AJ Bell
