AJ Bell: Invest in the Life you want to Live
Locations: Manchester/Leeds/London
Sector: Sports Sponsorship/Finance
Services Provided: Creative, storyboarding, filming, editing, motion graphics, photography
Content: Promo videos, social media clips, masterclasses
AJ Bell approached LDR Media in October 2018 to promote their sporting partnerships and embed their new strap line ‘Invest in the life you want to live’. This formed the basis of a marketing campaign throughout 2019. AJ Bell sponsors: Sale Sharks, England Squash and GB triathlete Georgia Taylor-Brown.
Together with AJ Bell’s marketing team, LDR Media developed the concept to juxtapose amateur athletes training alongside their sporting heroes, each ‘investing in the life they want to live’. LDR Media produced promotional videos for each sport as well as a combined video that featured on Channel 4OD with over 1 million views. Following the success of the sporting videos the campaign was expanded to include every day people: mums, entrepreneurs, artists and a retired couple ‘Investing in the life they want to live’. This video also featured on 4OD.
“From concept to delivery it has been a fantastic experience to work with LDR Media on this project. They completely understood what we were trying to achieve, and worked collaboratively and flexibly with us to bring the ideas to life.”
— Kirsty Wardlaw, Brand and Sponsorship Lead, AJ Bell
